The future of media?
Thanks to @joshlachkovic and @BigBigBen I discovered last Friday that a new blogging platform called Dale & Co. has been launched in the UK. The idea is similar to the Huffington Post, well, with some differences. However we all know how the HuffPo has now converted into a reference media in the Net, with Dale&Co. maybe following the same fate.
On the other hand last week I read also the economic difficulties that one of the main Spanish communication groups (Unedisa, owner of “El Mundo”) is passing through. And everybody knows in Spain the economic problems of the major communication group of the country (and part of South America) PRISA, owner of the newspaper “El País”.
You do not need to be very clever to see that the context is changing in the environment of communication media. Which will be the future? Well, If I had to make a bet, I would do it for the distributed communication networks, with a much more lighter infrastructure than the traditional media. And the later these traditional media realize of this, the worse for them.
In Twitter, the director of El Mundo Pedro J. Ramírez disagreed with the model of the contents with Creative Commons licenses because “the journalists, the editors and all the people around need to be paid” (even if one thing has nothing to do with the other). He also recognized the drop of incomes from publicity and the problems that led to the closing of the TV Channel Veo7 (of the same group Unedisa). The same with PRISA merging Cuatro with Tele5. And Planeta merging Antena3 with La Sexta.
Well, maybe what they need to do is to change the model. The same as we have been years now claiming to the music and video corporations.
Just networking.



